IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-244-6_47.html

The Effect of Word of Mouth Influence on Consumer Purchasing Decision

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Ernita Dian Puspasari

    (University of Merdeka Malang)

  • Dewi Rakhmawati

    (University of Merdeka Malang)

  • Krisnawuri Handayani

    (University of Merdeka Malang)

Abstract

This research aims to recognize the effect on how Word of Mouth by direct communication as a marketing tool related to consumer purchasing decision at NdalemRatu Singosari, one of a historic themed restaurant. The samples of this study were taken from 30 customers at the diner. This research uses validity and reliability tests as the examine methods to a set of questionaires as research instrument, including hypothesis testing, T-test, and the coefficient of determination. The simple linear regression analysis were tested by SPSS ver. 25. The result of this study show that there is effect of word of mouth on customer’s purchasing decision at NdalemRatu Singosari. The word of mouth influencing 43% customer’s purchasing decision at NdalemRatu Singosari.

Suggested Citation

  • Ernita Dian Puspasari & Dewi Rakhmawati & Krisnawuri Handayani, 2024. "The Effect of Word of Mouth Influence on Consumer Purchasing Decision," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 306-312, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_47
    DOI: 10.2991/978-94-6463-244-6_47
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-244-6_47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.