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Are Habit, Social Influences, and Price Important to Actual Use of Online Food Delivery System (OFDS)?

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Adhika Putra Wicaksono

    (University of Surabaya)

  • Bobby Ardiansyahmiraja

    (University of Surabaya)

Abstract

Online Food Delivery Service (OFDS) can be defined as a transaction for the delivery of various foods through mobile handheld devices that allow consumers to connect to various local restaurants and food providers through mobile-based applications. In a developing country like Indonesia, the adoption rate and revenue of the OFDS sector are growing rapidly. This study aims to investigate what factors drive user intention to adopt the OFDS. Total of 100 respondents who filled out the questionnaire which was distributed online. Data is processed using the Structural Equation Model (SEM) method with the help of SPSS 23 and SMOSS 21 software. The results of this study indicate that the results of this study indicate that habit has a positive influence on the intention to use OFDS; price and intention to use OFDS have an influence on the actual use of OFDS. Based on the results of this study, OFDS providers must pay attention to habit and price factors so that more and more consumers adopt OFDS because it is predicted that in the next few years the number of users and income of the OFDS sector will increase.

Suggested Citation

  • Adhika Putra Wicaksono & Bobby Ardiansyahmiraja, 2024. "Are Habit, Social Influences, and Price Important to Actual Use of Online Food Delivery System (OFDS)?," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 265-271, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_41
    DOI: 10.2991/978-94-6463-244-6_41
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