Energize and Strengthen Business Foundation for Winning Competition at Aqiqah Firm “Nurul Hayat, Surabaya”

Nowadays, when the existence of business foundations has not been strong because of the Covid-19 pandemic in all sectors. This will make all firms have to make a hard effort to find all opportunities for winning in the unpredictable business environment competition. Every firm needs solid competitive advantages to strengthen its sustainability in uncertain business competition. In fact, there are technological developments with various forms of innovation which use the internet as the primary tool to realize what customers want, what information they want to know, and new innovation findings that have emerged worldwide. It is believed that business people use technological innovation, especially in advertising company products. This is mainly done through advertising campaigns conducted through websites, web ads, and social networks to increase sales turnover and customer satisfaction and promote the company simultaneously. It is also known that the current competition pattern between companies shows a change closely related to market share. Many companies focus on increasing social networking through social media on the internet with the main motive to offer quality products at reasonable prices by using platforms such as Facebook, Instagram, Twitter, and others. This paper focuses more on discussing the role of business foundations, especially social linking information technology with digital business strategies following existing and relevant theories in carrying out aqiqah “Nurul Hayat,” Surabaya, Indonesia.