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Antecedents of Competitive Advantage of Medium Business Actors

In: Proceedings of the Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2022)

Author

Listed:
  • Ika Ruhana

    (Brawijaya University)

  • Adi Luhur Sanjaya

    (Brawijaya University)

Abstract

This research was conducted in the wake of the emergence of many small and medium businesses in Indonesia, especially in Banyuwangi regency. How can these medium-sized business actors compete, especially after the Covid-19 Pandemic conditions. These medium-sized business actors can compete to exist and survive, what factors or variables can affect the competitive advantage of these medium-sized business actors? Digital compatibility, HR competence, and entrepreneurial orientation affect the competitive advantage of these medium-sized businesses. This study aims to describe the variables of Digital compatibility, HR competence, and entrepreneurial orientation, and competitive advantage; To find out and analyze Digital Capability has a significant effect on medium-sized businesses in Banyuwangi; To find out and analyze HR competencies have a significant effect on medium-sized businesses in Banyuwangi; To find out and analyze Entrepreneurial orientation has a significant effect on medium-sized businesses in Banyuwangi; Capability, HR Competence, and Entrepreneurship Orientation affect medium-sized businesses in Banyuwangi. This type of research is descriptive quantitative with the aim of explaining the relationship/influence between variables (explanatory research). The population in this study were medium-sized businesses in Banyuwangi regency, as many as 708 people. The research sample is 88 respondents. The data analysis used is descriptive analysis and using SPSS. The results of the study show that: MSMEs in Banyuwangi already have Digital capability to increase Competitive Advantage. HR competencies owned by MSMEs in Banyuwangi are good and appropriate. The Entrepreneurship Orientation of MSMEs in Banyuwangi is good. Digital capability (X1), which has a positive and significant impact on competitive advantage, HR Competency Variable (X2), which has a positive and significant impact on competitive advantage, and Entrepreneurial Orientation Variable (X3), which has a positive and significant impact on competitive advantage, all have a significant impact simultaneously on MSMEs in Banyuwangi.

Suggested Citation

  • Ika Ruhana & Adi Luhur Sanjaya, 2024. "Antecedents of Competitive Advantage of Medium Business Actors," Advances in Economics, Business and Management Research, in: Inggang Perwangsa Nuralam & Ari Darmawan & Agung Nugroho Luthfi Imam Fahrudi & Anni Rahimah (ed.), Proceedings of the Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2022), pages 77-84, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-240-8_10
    DOI: 10.2991/978-94-6463-240-8_10
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