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The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Gamma Bhakti Pradana

    (Univeritas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Univeritas Pendidikan Indonesia)

  • Heny Hendrayati

    (Univeritas Pendidikan Indonesia)

Abstract

Karimunjawa National Park is faced with low behavioral intentions from visiting tourists that can harm a tourist destination. The main purpose of this study is to prove the role of memorable tourism experiences on behavioral intentions in Karimunjawa National Park during the adaptation period of new habits. This study focused on measuring the memorable tourism experience of behavioral intentions in Karimunjawa National Park, especially in improving the development of Karimunjawa National Park marketing strategies. The data collection method used was questionnaires. The sample was obtained from 110 respondents using purposive sampling techniques. The respondents in this study were Indonesian domestic tourists who had visited Karimunjawa National Park during the adaptation period of new habits. The statistical analysis used in this study was a multiple linear regression analysis technique using the SPSS 26 application. This study showed that the seven-dimensional memorable tourism experience had a simultaneous and partial effect on behavioral intentions.

Suggested Citation

  • Gamma Bhakti Pradana & Ratih Hurriyati & Heny Hendrayati, 2024. "The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 932-937, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_97
    DOI: 10.2991/978-94-6463-234-7_97
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