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Effect of E-Commerce on Business Growth in MSME Entrepreneurs Jeans Cihampelas Bandung

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • D. H. Utama

    (Universitas Pendidikan Indonesia)

  • R. Fadhlurrahman

    (Universitas Pendidikan Indonesia)

  • H. Mulyadi

    (Universitas Pendidikan Indonesia)

  • B. L. Nuryanti

    (Universitas Pendidikan Indonesia)

  • A. R. Lubis

    (Universitas Pendidikan Indonesia)

Abstract

For several years, e-commerce has become a significant concern for economic observers because it has an essential role in the digital era related to business growth. This study aimed to find out the description of e-commerce and business growth in MSME entrepreneurs Jeans Cihampelas and the description of e-commerce on business growth. A survey was conducted on SME Jeans Cihampelas entrepreneurs in Bandung City, with a population of 63 jeans entrepreneurs. The results of the study using path analysis revealed that e-commerce had a positive influence on business growth for MSME entrepreneur Jean Cihampelas, Bandung City. This is indicated by the value of fcount > ftable, which is 31.844 > 2.56, which causes Ho to be rejected. This means that e-commerce is a good trigger simultaneously for business growth. This shows that the better the knowledge about e-commerce, the better the growth of the Cihampelas jeans SMEs business in Bandung. Business processes at the MSME scale are expected to use an understanding of e-commerce as more incentives to increase business growth.

Suggested Citation

  • D. H. Utama & R. Fadhlurrahman & H. Mulyadi & B. L. Nuryanti & A. R. Lubis, 2024. "Effect of E-Commerce on Business Growth in MSME Entrepreneurs Jeans Cihampelas Bandung," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 912-917, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_94
    DOI: 10.2991/978-94-6463-234-7_94
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