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Market Analysis on Man-Made Tourist Attractionin Indonesia

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

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  • Haryadi Darmawan

    (Bandung Tourism Institute)

Abstract

According to the National Statistic Bureau (BPS,2013), the total of national domestic tourists has reached 250.036.370 travel activities, with the dominant motivation is visiting relatives (57%) and recreation (22%). When doing their recreation, there is three (3) type of destination that has been their leading destination; nature, culture, and man-made. The man-made destination has become the second largest motivation (14, 6%) compared to the nature destination (20,75%). Man-made tourist attraction has become the main attraction for domestic tourists, especially attraction related to water (water park), animal (zoo), and theme park. The purpose of this research is to have a market overview and reference of the man-made tourist attraction. From the observation, man-made tourist attraction has developed mostly in the capital city of Indonesia and the region and has become the main attraction for the family segment. This research was conducted by descriptive methods using the descriptive and explanatory survey of 100 respondents (domestic tourists) in every province in 13 provinces in Indonesia. The main variable for the research is geographical, demographic, physiological, and behavioristic aspects. The interesting result of this research are 1) the domestic tourist mostly are only traveling inside the province, 2) they mostly do their recreation activities in one tourist attraction more than once, 3) the main information to motivate the travel activities are word of mouth, etc. This research revealed that the most significantly influenced domestic tourist recreation are tourist activities toward man-made attractions. Therefore, in order to improve the quality of this research in the future, it is necessary to expand the coverage area in order to get more information on domestic tourist behavior toward the man-made attraction.

Suggested Citation

  • Haryadi Darmawan, 2024. "Market Analysis on Man-Made Tourist Attractionin Indonesia," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 862-869, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_89
    DOI: 10.2991/978-94-6463-234-7_89
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