IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-234-7_72.html

Analysis of the Influence of Customer Value on Purchase Decisions

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Ary Firiansyah Lubis

    (Universitas Sumatera Utara)

  • Isfenti Sadalia

    (Universitas Sumatera Utara)

  • Beby Karina Fawzeea Sembiring

    (Universitas Sumatera Utara)

Abstract

This study aimed to see the effect of customer value on purchasing decisions. The research methodology used is descriptive quantitative with a Multiple Regression Analysis approach to answering the research hypothesis. The research population is the representative of employees that becomes partner of the company with a total of 96 employees. The results of the study found that partially, Emotional Value, Social Value, Quality Value, and Cost Value each variable affect Purchase Decisions. Meanwhile, all variables simultaneously affect Purchase Decisions.

Suggested Citation

  • Ary Firiansyah Lubis & Isfenti Sadalia & Beby Karina Fawzeea Sembiring, 2024. "Analysis of the Influence of Customer Value on Purchase Decisions," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 694-699, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_72
    DOI: 10.2991/978-94-6463-234-7_72
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-234-7_72. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.