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A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Senny Luckyardi

    (Universitas Pendidikan Indonesia
    Universitas Komputer Indonesia, Management Department)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Bambang Widjajanta

    (Universitas Pendidikan Indonesia)

Abstract

The objective of this study was to perform a bibliometric analysis in terms of consumer behaviors using VOSviewer software. A qualitative method was used in the research. The data used in this study were searched based on the keyword “Consumer Behavior Research” on Google Scholar using publish or perish software. From the search results, 998 articles published in the 2018–2022 range were found. The results showed that research on consumer behavior increased in 2018–2021 but decreased significantly in 2022. This study, in particular in the area of consumer behavior, highlights the value of doing bibliometric analysis. It is expected that this research will serve as a guide for future studies in order to conduct and choose the research theme .

Suggested Citation

  • Senny Luckyardi & Ratih Hurriyati & Bambang Widjajanta, 2024. "A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 685-693, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_71
    DOI: 10.2991/978-94-6463-234-7_71
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