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Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Mohamad Reza Nurpratama

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Aceng Gima Sugiama

    (Politeknik Negeri Bandung)

  • Bambang Widjajanta

    (Politeknik Negeri Bandung)

  • Rini Larasati Irawan

    (Universitas Pendidikan Indonesia)

Abstract

Due to the various conveniences that appear nowadays, online shopping has penetrated people’s lives with various functions. This study examined how much consumers expect the benefits (perceived usefulness) from the fact that the convenience (perceived ease of use) of online shopping can attract consumers to take advantage of online shopping applications. Overall, the model used in this study was recognized as suitable, with the RMSEA table with a value above 0.05 is theoretically not good. Overall, the P-values have been shown to support the research hypothesis. The results showed that the perceived ease of use variable had a significant effect on perceived usefulness, and the perceived usefulness variable affected the intention to use. The perceived ease of use variable had no significant effect on the intention to use.

Suggested Citation

  • Mohamad Reza Nurpratama & Ratih Hurriyati & Aceng Gima Sugiama & Bambang Widjajanta & Rini Larasati Irawan, 2024. "Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 625-629, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_65
    DOI: 10.2991/978-94-6463-234-7_65
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