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Staycation Model of Hotel Visitors in Bandung

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Novia Yuliarni

    (Sekolah Pascasarjana Universitas Pendidikan)

  • Ratih Hurriyati

    (Bina Nusantara University, Entrepreneurship Department, BINUS Business School Undergraduate Program)

  • Bambang Widjajanta

    (Sekolah Pascasarjana Universitas Pendidikan
    Bina Nusantara University, Entrepreneurship Department, BINUS Business School Undergraduate Program)

  • Dimas Yudistira Nugraha

    (Sekolah Pascasarjana Universitas Pendidikan
    Bina Nusantara University, Entrepreneurship Department, BINUS Business School Undergraduate Program)

Abstract

The purpose of this study was to determine the relationship between perceived value and visitor loyalty by mediating visitor satisfaction and the relationship between perceived value and price perception by mediating visitor satisfaction. This study used quantitative methods by distributing questionnaires to respondents who had a staycation in Bandung. The results of this study showed interesting results in the relationship between perceived value to visitor satisfaction, visitor loyalty, and price perception. Limitations of this study are that this research focused more on how the role of price and value was felt by visitors who had staycations. The novelty of this research is that there is still no research that focuses on visitor perceptions of the staycation concept.

Suggested Citation

  • Novia Yuliarni & Ratih Hurriyati & Bambang Widjajanta & Dimas Yudistira Nugraha, 2024. "Staycation Model of Hotel Visitors in Bandung," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 515-528, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_53
    DOI: 10.2991/978-94-6463-234-7_53
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