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The Impacts of E-Service Quality on Repurchase Intention

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Rafaida Putri Rahmania

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia)

Abstract

To enhance Sociolla Cosmetics’ marketing strategy, which is primarily focused on enhancing and raising repurchase intention through e-service quality, this study set out to measure the impact of e-service quality on repurchase intention on the website for cosmetic sales. This study employed a descriptive quantitative verification approach as a part of the research method. There were 100 respondents selected through a non-probability sampling technique and simple random sampling. The findings of this study revealed that the quality of e-services give a significant positive impact on consumers’ repurchase intentions on Sociolla’s website. It implies that the higher the quality of e-service, the more likely consumers will be interested in purchasing their products.

Suggested Citation

  • Rafaida Putri Rahmania & Ratih Hurriyati & Heny Hendrayati & Lili Adi Wibowo, 2024. "The Impacts of E-Service Quality on Repurchase Intention," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 510-514, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_52
    DOI: 10.2991/978-94-6463-234-7_52
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