IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-234-7_49.html

UTAUT Model Acceptance on Consumers’ Behavioral Intention to Use Cellular Digital Application

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Teuku Dhani Al Ramdhani

    (Universitas Pendidikan Indonesia)

  • Ratih Hurriyati

    (Universitas Pendidikan Indonesia)

  • Heny Hendrayati

    (Universitas Pendidikan Indonesia)

Abstract

The rapid development of information technology has encouraged the cellular telecommunication industry to keep making innovations in order to provide the best service to consumers. The Covid-19 pandemic also has contributed significantly to accelerating the shift toward digital technology. In response to this situation, this research aims to test society’s acceptance toward effort expectancy, performance expectancy, social influence, facilitating conditions, and consumers’ behavioral intention to use digital cellular applications, which in this case is MyTelkomsel. This research used the technology acceptance model UTAUT (The Unified Theory of Acceptance and Usage Technology). Data were collected through a survey-based empirical study on 210 users of MyTelkomsel application in Kalimantan using a purposive sampling method and analyzed by SmartPLS. The result indicated that the facilitating conditions had positive and significant effects on behavioral intention. On the other hand, the performance expectancy, effort expectancy, and social influences variable did not have any significant effects on behavioral intention.

Suggested Citation

  • Teuku Dhani Al Ramdhani & Ratih Hurriyati & Heny Hendrayati, 2024. "UTAUT Model Acceptance on Consumers’ Behavioral Intention to Use Cellular Digital Application," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 489-495, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_49
    DOI: 10.2991/978-94-6463-234-7_49
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-234-7_49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.