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Online Shopping (Olshop), Economic Literature, and Student Consumption Behavior in the Era of Economic Digitalization

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Tetep

    (Institut Pendidikan Indonesia)

  • Mega Indah Siti Syahbaniah

    (Institut Pendidikan Indonesia)

  • Alni Dahlena

    (Institut Pendidikan Indonesia)

  • Galih Abdul Fatah Maulani

    (Universitas Garut)

  • Lina Siti Nurwahidah

    (Institut Pendidikan Indonesia)

Abstract

The phenomenon of online shopping is increasing. Some of them employ postpaid or prepaid payment systems. This is a new symptom in economic activity due to the development of the digital economy, which can cause symptoms of consumptive behavior or lazy behavior in students. This study aims to find out 1) How online shopping becomes the shopping orientation of social studies education students at the Indonesian Institute of Education, 2) the effect of online shopping on the economic literacy of social studies education students at the Indonesian Institute of Education, 3) the effect of online shopping on the consumptive behavior of social studies education students at the Indonesian Institute of Education, 4) the impact of online shopping on economic literacy and consumptive behavior social studies education students at the Indonesian Institute of Education. The results show that 76,8% of students often do online shopping, while there is a decrease in economic literacy by 43,2%, and online shopping impacts consumptive behavior by 52,5%. Furthermore, online shopping affects economic literacy and consumptive behavior by 47.5%. There needs to be education and knowledge related to economic digitization and online shopping habits not to cause a decline in economic literacy and an increase in consumptive behavior by providing guidance and training or education services.

Suggested Citation

  • Tetep & Mega Indah Siti Syahbaniah & Alni Dahlena & Galih Abdul Fatah Maulani & Lina Siti Nurwahidah, 2024. "Online Shopping (Olshop), Economic Literature, and Student Consumption Behavior in the Era of Economic Digitalization," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 310-317, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_30
    DOI: 10.2991/978-94-6463-234-7_30
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