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Digitalization of the Economy and Traditional Market Economic Behavior in Social Studies Perspective

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Tetep

    (Institut Pendidikan Indonesia, Pendidikan IPS Fakultas Pendidikan Ilmu Sosial Bahasa dan Sastra)

  • Alni Dahlena

    (Institut Pendidikan Indonesia, Pendidikan IPS Fakultas Pendidikan Ilmu Sosial Bahasa dan Sastra)

  • Nizar Alam Hamdani

    (Fakultas Ekonomi dan Bisnis Universitas)

  • Triani Widyanti

    (Institut Pendidikan Indonesia, Pendidikan IPS Fakultas Pendidikan Ilmu Sosial Bahasa dan Sastra)

  • Ade Suherman

    (Institut Pendidikan Indonesia, Pendidikan IPS Fakultas Pendidikan Ilmu Sosial Bahasa dan Sastra)

Abstract

The phenomenon of economic digitization has penetrated every aspect of economic activity. This phenomenon has caused fundamental changes in the economic behavior of Indonesian people, especially in the Garut Regency. This study examines the behavior of the traditional economy in conditions of economic digitization and the impact of economic digitization on changes in economic behavior in traditional societies. The sample used in this study were economic actors in the traditional market of Garut using survey techniques on 50 traditional market traders. The results showed that economic digitization activities did not have a significant impact on the economic conventional market behavior of economic actors 58.5%. Emotional and social ties together are more formed in traditional market economic actors by 73.5%. This research is essential to show that the economic digitization system cannot replace traditional market economic actors because of the emotional and social ties in addition to having different segments. Therefore, it is necessary to emphasize the regulatory criteria that can manage the development of this economic digitalization and maintain the behavior of traditional market economic actors in the future.

Suggested Citation

  • Tetep & Alni Dahlena & Nizar Alam Hamdani & Triani Widyanti & Ade Suherman, 2024. "Digitalization of the Economy and Traditional Market Economic Behavior in Social Studies Perspective," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 300-309, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_29
    DOI: 10.2991/978-94-6463-234-7_29
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