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The Role of Social Capital in the Creative Economy

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Lili Dianah

    (Institut Pendidikan Indonesia)

  • Tetep

    (Institut Pendidikan Indonesia)

  • Nizar Alam Hamdani

    (Universitas Garut)

  • Asep Suparman

    (Institut Pendidikan Indonesia)

  • Saddam Maulana

    (Institut Pendidikan Indonesia)

Abstract

This study aims to determine the role of social capital in developing students’ creative economy in learning social sciences. This study used descriptive research. The subjects were students of SMP Negeri (State Junior High School) 3 Lembang, grade 9, which consisted of 12 groups, and each group consisted of 4 people. The study results show that social capital positively and significantly affects students’ creative economy. Groups with social networks could sell products very high, selling 80–90%, compared to groups that do not have social networks. Groups that have confidence in their members could sell products ranging from 60% to 90%. Thus, the role of social capital in social network indicators and trust is vital in product sales. Old products that are not innovative in shape, taste, and colors, such as colenak, grilled sticky rice, and getuk lindri, are difficult to sell, while products with creativity are sold more than 50%.

Suggested Citation

  • Lili Dianah & Tetep & Nizar Alam Hamdani & Asep Suparman & Saddam Maulana, 2024. "The Role of Social Capital in the Creative Economy," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 291-299, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_28
    DOI: 10.2991/978-94-6463-234-7_28
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