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Achieving Innovation Performance: Do Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matter?

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Ahmad Johan

    (Universitas Pendidikan Indonesia, Faculty of Economic and Business Education)

  • Agus Rahayu

    (Universitas Pendidikan Indonesia, Faculty of Economic and Business Education)

  • Lili Adi Wibowo

    (Universitas Pendidikan Indonesia, Faculty of Economic and Business Education)

Abstract

The purpose of this study is to examine the influence of entrepreneurial technology opportunism on innovation performance through organizational readiness as a mediator and environmental dynamism as moderator. This study was carried out using a quantitative approach. The population of this study was creative MSMEs in Yogyakarta, Indonesia, which was then chosen using purposive sampling with a total number of samples were 210 MSMEs. The data was collected through questionnaires distributed to the respondents. The data obtained were then processed and analyzed using conditional process analysis with SPSS macro-process. The findings of this study proved that: (1) entrepreneurial technology opportunism positively influenced organizational readiness; (2) organizational readiness had a positive influence on innovation performance; (3) organizational readiness acted as a mediator in the influence of entrepreneurial technology opportunism on innovation performance; and (4) environmental dynamism negatively moderated the influence of entrepreneurial technology opportunism on organizational readiness. This study is expected to contribute to MSMEs actors in Yogyakarta to implement integrated marketing system in digital platform in order to drive their innovation performance.

Suggested Citation

  • Ahmad Johan & Agus Rahayu & Lili Adi Wibowo, 2024. "Achieving Innovation Performance: Do Entrepreneurial Technology Opportunism, Organizational Readiness, and Environmental Dynamism Matter?," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 1853-1864, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_196
    DOI: 10.2991/978-94-6463-234-7_196
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