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The Influence of Product Innovation on Competitive Advantage in the Beverage Business Tekun.id

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Nizar Alam Hamdani

    (Universitas Garut, Fakultas Ekonomi)

  • Rifan Rahmat Ramdani

    (Universitas Garut, Fakultas Kewirausahaan)

Abstract

This study discusses the Effect of Product Innovation on Competitive Advantage in Tekun.id Beverage Business. The researchers used a causal research design with a survey type of 58 respondents who were consumers Tekun.id. The data analysis technique used is a linear regression test using the SPSS version 25 application. Product Innovation has a positive and significant effect on Competitive Advantage. This research benefits from developing an applied theory that competitive advantages in the beverage industry are strongly influenced by competitive advantages. For further research, it is hoped that it can examine dependent variables that are not listed in this research model and can conduct even better research. This research has practical benefits for business actors to increase value by continuously developing product innovations to achieve competitive advantage. This research model is compiled based on gaps in previous studies and methods of collecting data from populations or samples that can be measured. The novelty in this study is the testing of how much influence Product Innovation has on Competitive Advantage and the selection of different research sites.

Suggested Citation

  • Nizar Alam Hamdani & Rifan Rahmat Ramdani, 2024. "The Influence of Product Innovation on Competitive Advantage in the Beverage Business Tekun.id," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 1776-1783, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_187
    DOI: 10.2991/978-94-6463-234-7_187
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