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The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Kurjono

    (Universitas Pendidikan Indonesia)

  • Dian Herdiana Utama

    (Universitas Pendidikan Indonesia)

  • Badria Muntashofi

    (Universitas Pendidikan Indonesia)

Abstract

This study aims to determine the influence of entrepreneurial values and subjective norms on entrepreneurial intentions. The grand theory of this research is the Planned Behavior Theory from Ajzen. The research method used was the Explanatory Survey Method. The population is Accounting Education students throughout Indonesia, with a sample size using the Isaac & Michael formula obtaining a sample size of 218 respondents. The data collection used was a numerical scale questionnaire. The data processing technique used was path analysis. The results showed that entrepreneurial values and subjective norms positively affected entrepreneurial intentions. It is recommended to increase the entrepreneurial values variable from the closest value indicator, which can be improved through guidance from the closest people, namely parents and siblings. The subjective norm variable can increase if the family agrees to do business through the participation of family members for internships in a company owned by one of their family members. In addition, the entrepreneurial intention variable, namely the indicator of entrepreneurial intention, can increase by being persistent in trying to become an entrepreneur, which can be done by providing motivation in preparing a business plan.

Suggested Citation

  • Kurjono & Dian Herdiana Utama & Badria Muntashofi, 2024. "The Influence of Entrepreneurial Values and Subjective Norms on Entrepreneurial Intentions," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 1625-1633, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_170
    DOI: 10.2991/978-94-6463-234-7_170
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