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Business Strategy Through SWOT Analysis in Implementing Loan Origination System to Improve Bank’s Business Performance (Case Study at Mortgage Credit)

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Harmansyah Nasution

    (University of Education Indonesia, Department of Management)

  • Agus Rahayu

    (University of Education Indonesia, Department of Management)

  • Lili Adi Wibowo

    (University of Education Indonesia, Department of Management)

  • Puspo Dewi Dirgantari

    (University of Education Indonesia, Department of Management)

  • Erwin Yulianto

    (Langlangbuana University, Department of Informatics)

  • Ryan Nurgraha

    (Garut University, Department of Entrepreneurship)

Abstract

The use of information systems and technology in the banking environment is increasing and expanding, especially in competing and gaining a competitive advantage. The loan management process, such as collecting information and verifying applicants regarding personal data, income data, and collateral data, is a measurement of the credibility of the prospective debtor. Loan Origination System (LOS) is a system specifically gradually developed to support the credit application process required by banks to make it easier and faster. Following this trend, the banking industry implemented a Loan Origination System (LOS) for mortgage lending as one of the implementations of digital transformation. This study aims to describe the External Environment, Internal Environment, Banking Credit Process Re-Engineering, Loan Origination System Implementation, and Business Performance in the Banking Industry. The research method used is a Systematic Literature Review of relevant research using the Research Questions (RQ) set out in this study. The research was conducted in a Loan Origination System Implementation Model to Improve Business Performance in the Banking Industry.

Suggested Citation

  • Harmansyah Nasution & Agus Rahayu & Lili Adi Wibowo & Puspo Dewi Dirgantari & Erwin Yulianto & Ryan Nurgraha, 2024. "Business Strategy Through SWOT Analysis in Implementing Loan Origination System to Improve Bank’s Business Performance (Case Study at Mortgage Credit)," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 1593-1602, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_167
    DOI: 10.2991/978-94-6463-234-7_167
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