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Influence of Social Media Communication on Employee Innovative Work Behavior: Mediating Role of Work Engagement

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Hanisa Amalina

    (Universitas Indonesia, Faculty of Business and Economics)

  • Elok Savitri Pusparini

    (Universitas Indonesia, Faculty of Business and Economics)

Abstract

This research aims to examine the influence of social media communication based on two kinds of communication, work-related and non-work-related, on employee innovative work behavior. A quantitative research method was used on 385 employees as samples to achieve the objective of this research. The data were analyzed using Structural Equation Modelling with IBM SPSS Amos 22 software. This study showed that social media communication for work-related communication directly affects employee innovative work behavior. Work engagement can also mediate the effect of work-related communication on innovative work behavior. However, communication for things other than work-related done by employees has no direct or indirect effect on their innovative work behavior. This research contributes to knowledge about the influence of social media usage on communication by employee and employee innovative work behavior. This research also has practical benefits for organizations in showing its support for the employee to do innovation activities despite the challenge of working remotely are endangering innovation.

Suggested Citation

  • Hanisa Amalina & Elok Savitri Pusparini, 2024. "Influence of Social Media Communication on Employee Innovative Work Behavior: Mediating Role of Work Engagement," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 1518-1526, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_159
    DOI: 10.2991/978-94-6463-234-7_159
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