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The Influence of Social Media and E-WOM on Tourists’ Intention to Revisit Teluk Kiluan, Lampung

In: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author

Listed:
  • Rina Suprina

    (Universitas Pendidikan)

  • Mayagina Bangun

    (Universitas Pendidikan)

  • Ratih Hurriyati

    (Universitas Pendidikan)

  • Vanessa Gaffar

    (Trisakti School of Tourism)

Abstract

The purpose of this study was to analyze the usage of social media and electronic word of mouth (e-WOM) by tourists in Teluk Kiluan, Lampung, and to examine their effect on revisit intention. The independent variables were the usage of social media and e-WOM, and the dependent variable was tourists’ revisit intention. Data was obtained through the distribution of questionnaires to tourists. The research method used was descriptive quantitative with multiple linear regression analysis. The influence of social media and e-WOM on tourists’ revisit intention was tested using the F-test to examine the simultaneous effect and the T-test to examine the partial effect. The results of the study showed that the use of social media by respondents was high. The use of electronic word of mouth (e-WOM) by respondents was also high. The respondents’ revisit intention was high. In addition, there was a fairly strong relationship between social media and e-WOM with revisit intention. The coefficient of determination showed that social media and e-WOM affected revisit intention by 45.1%, while the remaining 54.9% was influenced by other factors not included in this study. The hypothesis test results showed that social media and e-WOM had a simultaneous effect on revisit intention. The destination management organization (DMO) of the Teluk Kiluan as a tourist destination is recommended to continue developing and maintaining the quality of the tourist destination so that the tourists’ expectations obtained through e-WOM meet the actual experience.

Suggested Citation

  • Rina Suprina & Mayagina Bangun & Ratih Hurriyati & Vanessa Gaffar, 2024. "The Influence of Social Media and E-WOM on Tourists’ Intention to Revisit Teluk Kiluan, Lampung," Advances in Economics, Business and Management Research, in: Ratih Hurriyati & Lili Adi Wibowo & Ade Gafar Abdullah & Sulastri & Lisnawati & Yusuf Murtadlo (ed.), Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), pages 975-984, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-234-7_101
    DOI: 10.2991/978-94-6463-234-7_101
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