IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-226-2_31.html

The Effect of Product Quality and Brand Image on Customer Loyalty at PT. Ultiface Selamet Nugraha

In: Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022)

Author

Listed:
  • Aena Nurdini Yanti

    (Nusa Putra University, Management, Faculty of Business and Humanities)

  • Atia Amelia

    (Nusa Putra University, Management, Faculty of Business and Humanities)

  • Kharisma

    (Nusa Putra University, Management, Faculty of Business and Humanities)

Abstract

This study aims to determine the effect of product quality and brand image on customer loyalty at PT. Ultiface Selamat Nugraha. The type of approach used in this research is quantitative research. The number of samples used in this study was 100 respondents. Samples were taken using a purposive sampling technique. The data was collected using distribution in the form of questionnaires and processed by validity test, reliability test, classical assumption test, multiple linear regression test, t-test, f test, and the coefficient of determination. Based on the results of the study, shows that partial product quality (X1) has a positive and significant effect on customer loyalty and brand image (X2) has a positive and significant effect on customer loyalty. Product quality and brand image simultaneously affect customer loyalty.

Suggested Citation

  • Aena Nurdini Yanti & Atia Amelia & Kharisma, 2023. "The Effect of Product Quality and Brand Image on Customer Loyalty at PT. Ultiface Selamet Nugraha," Advances in Economics, Business and Management Research, in: Prasetyo Hartanto (ed.), Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022), pages 374-390, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-226-2_31
    DOI: 10.2991/978-94-6463-226-2_31
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-226-2_31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.