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Creative Economy Development Strategy Using the Penta Helix Method: Study of the Culinary Industry in Sukabumi City

In: Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022)

Author

Listed:
  • Taufik Fauzi Faturrohman

    (Universitas Nusa Putra, Department of Management)

  • Risa Amelia

    (Universitas Nusa Putra, Department of Management)

  • Yusuf Iskandar

    (Universitas Nusa Putra, Department of Management)

Abstract

The business paradigm in Indonesia continues to be discussed, entrepreneurship is present as a significant development, Indonesia has a great opportunity to increase national economic growth through the development of a creative economy. The creative economy sector in Indonesia has made a very large contribution to the national GDP, the creative economy sector is dominated by MSMEs. The creative economy is an economic concept that intensifies information and creativity. There are three sub-sectors which are the biggest contributors to the performance of the creative economy, namely the culinary, fashion and craft industries. The city of Sukabumi has a special food, namely Mochi as a culinary tourist attraction. This has an impact on the economic development felt by the people of Sukabumi City because mochi has become one of the most sought-after culinary tourism icons in Sukabumi City, one of which is Mochi Bagja which is currently developing. This research uses a qualitative approach with a combination of Penta Helix and identified SWOT and QSPM. The results of the research show that Mochi Bagja’s business conditions are in the Hold & Maintenance position, and produce eight alternative strategies.

Suggested Citation

  • Taufik Fauzi Faturrohman & Risa Amelia & Yusuf Iskandar, 2023. "Creative Economy Development Strategy Using the Penta Helix Method: Study of the Culinary Industry in Sukabumi City," Advances in Economics, Business and Management Research, in: Prasetyo Hartanto (ed.), Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022), pages 249-258, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-226-2_22
    DOI: 10.2991/978-94-6463-226-2_22
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