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Consumer Decision-Making Factors in Heavy Equipment Services Analysis CV. Rizky Fadillah

In: Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022)

Author

Listed:
  • Neni Nuraeni

    (Universitas Nusa Putra Sukabumi)

  • Hasni Farida

    (Universitas Nusa Putra Sukabumi)

  • Fuji Maulana

    (Universitas Nusa Putra Sukabumi)

Abstract

The success of a project is determined by the resources of the equipment because tools serve as the main means of supporting project implementation. The rental system is the choice of project actors to carry out their projects without having to buy equipment at a high cost. The purpose of this study is to determine the factors that influence the decision to use heavy equipment services. The research location is at CV Rizky Fadillah. The data in this study are quantitative and were measured using a Likert scale for 30 respondents. Multiple linear regression is used in the analysis. The decision to use heavy equipment services is influenced by the quality of the equipment and the rental price, while the mobility of heavy equipment has no significant effect on the decision to use heavy equipment services.

Suggested Citation

  • Neni Nuraeni & Hasni Farida & Fuji Maulana, 2023. "Consumer Decision-Making Factors in Heavy Equipment Services Analysis CV. Rizky Fadillah," Advances in Economics, Business and Management Research, in: Prasetyo Hartanto (ed.), Proceedings of the International Conference on Economics, Management, and Accounting (ICEMAC 2022), pages 151-161, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-226-2_13
    DOI: 10.2991/978-94-6463-226-2_13
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