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Digital Transformation and Enterprise Value Creation - A Case Study Based on GRG Banking

In: Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023)

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  • Xiaoxuan Guo

    (Guangdong University of Technology, School of Management)

Abstract

Digital transformation is the key for companies to cultivate competitive advantages, but few studies have distilled the paths of action in depth. This paper adopts a single-case study approach to investigate the process of digital transformation at GRG Banking, as well as the value creation mechanism and effects of digital transformation. The study finds that GRG Banking digitally upgrades its production, service, and innovation processes into digital production, digital service, and digital innovation to achieve flexible production, meet user needs, and open innovation, which improves enterprise organizational performance, enhances user value, and conducts business innovation, and ultimately realizes the enterprise’s value creation process. This study of the quality development of capital markets is of some relevance.

Suggested Citation

  • Xiaoxuan Guo, 2023. "Digital Transformation and Enterprise Value Creation - A Case Study Based on GRG Banking," Advances in Economics, Business and Management Research, in: Gaikar Vilas & Jing Gao & Xi Chen (ed.), Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023), pages 397-405, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-224-8_49
    DOI: 10.2991/978-94-6463-224-8_49
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