Research on Digitization of Core Competitiveness of Micro, Small and Medium-Sized Enterprises – Take Z Enterprise as an Example

With the continuous development of digital economy, improve the quality of economic development, the society has developed to a new stage of economic - digital economy era. This characteristic of economic development brings great opportunities and challenges to small, medium and micro enterprises in China. In the era of digital economy, enterprises can have more real-time and accurate external market and internal enterprise information, and can also provide customers with more accurate services to improve their core competitiveness. In this paper, firstly, the content and characteristics of the current digital economy development are analyzed, and the development trend of digital economy and its impact on the market competition of enterprises are briefly analyzed. It is proposed that enterprises should actively carry out digital transformation and accelerate the construction of scientific and efficient digital operation system. Secondly, from the perspective of the core competitiveness of enterprises, this paper summarizes and explains the content, characteristics and evaluation standards of the core competitiveness of enterprises, and proposes that the core competitiveness of enterprises should be built based on the digital system. Then it puts forward how to build the digital system and how to use the digital system to improve the core competitiveness.