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Designing Crowdfunding Platform Business Model (Study Case: DonasiAja)

In: Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022)

Author

Listed:
  • Sulwani H. Afrizal

    (Telkom University, Master Management, Faculty of Economics and Business)

  • Dodie Tricahyono

    (Telkom University, Faculty of Economics and Business)

Abstract

Digital donations increased two to four times than before during the Covid-19 pandemic. In addition, the mobility limitation has driven fundraising institutions to add online fundraising channels. A crowdfunding website is one solution, but managing it is still complicated for institutions with limited resources. With these considerations, DonasiAja, as a crowdfunding site plugin provider, needs to develop its business into a crowdfunding platform. Platform as a facilitator needs to look at the needs of the project initiators and donors. In addition, the platform business model needs to be analyzed more deeply than the pipeline business. Therefore, the study used Platform Business Model Canvas to create a suitable business model. The research’s results are in the form of a business model design for the crowdfunding platform, including value creation, value delivery, and value capture. By benchmarking against existing platforms, the platform should improve donor data transparency, lower platform fees, and customer relations management. In terms of monetization, the platform should charge less than 5%. Meanwhile, in terms of competition with competitors, the crowdfunding platform needs to strengthen business values so that crowdfunding runs optimally.

Suggested Citation

  • Sulwani H. Afrizal & Dodie Tricahyono, 2023. "Designing Crowdfunding Platform Business Model (Study Case: DonasiAja)," Advances in Economics, Business and Management Research, in: Gita Widi Bhawika & Gogor Arif Handiwibowo & Ninditya Nareswari & Mushonnifun Faiz Sugihartanto (ed.), Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022), pages 137-156, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-216-3_11
    DOI: 10.2991/978-94-6463-216-3_11
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