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The Strategy of Development for Bakso Restaurant xxx in the Post-Covid-19 Pandemic Through the Business Model Canvas (BMC) Approach

In: Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

Author

Listed:
  • Khofidatur Rofiah

    (Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business)

  • Muhammad Sholahudin

    (Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business)

  • Muhammad Halim Maimun

    (Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business)

  • Ihwan Susila

    (Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business)

Abstract

The research purpose is to evaluate the business model of the traditional restaurant in Bakso xxx, Surakarta, Indonesia post-pandemic COVID-19. Business Model Canvas (BMC) consists of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research method used qualitative description with ethnography adapt. The data was collected using interviews and observation. Analysis SWOT is to evaluate the business model of Bakso xxx and formulate a business development strategy that will be carried out by Bakso xxx based on the refinement of the business model. The result is that there is a novelty found in this study regarding SO, WO, ST, and WT strategies in Bakso Restaurant xxx.

Suggested Citation

  • Khofidatur Rofiah & Muhammad Sholahudin & Muhammad Halim Maimun & Ihwan Susila, 2024. "The Strategy of Development for Bakso Restaurant xxx in the Post-Covid-19 Pandemic Through the Business Model Canvas (BMC) Approach," Advances in Economics, Business and Management Research, in: Huda Maulana & Muhammad Sholahuddin & Muhammad Anas & Zulfikar Zulfikar (ed.), Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), pages 1077-1087, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-204-0_88
    DOI: 10.2991/978-94-6463-204-0_88
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