IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-204-0_63.html

The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia

In: Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

Author

Listed:
  • Dediek Tri Kurniawan

    (Universitas Negeri Malang, Department of Management)

  • Sri Untari

    (Universitas Negeri Malang, Department of Civic Education)

  • Rizki Firmansyah

    (Universitas Negeri Malang, Department of Accounting)

  • Andro Agil Nur Rakhmad

    (Universitas Negeri Malang, Department of Management)

  • Yesiana Ihda Kusnayain

    (Universitas Negeri Malang, Department of Management)

  • Hujjatullah Fazlurrahman

    (Universitas Negeri Surabaya, Department of Management)

  • Muhammad Syukri Salleh

    (Universiti Sains Malaysia, Centre for Islamic Development Management Studies (ISDEV))

Abstract

Trenggalek is one of the leading destinations in East Java, Indonesia. Trenggalek has the potential for natural, cultural, and artificial tourism. Some natural attractions include Pelang Beach, Prigi Beach, Dillem Willis Agrotourism, Kili-Kili, and Lingga Cliff Tourism. This study examines the relationship between Destination Image, memorable tourism experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java, Indonesia. This study used 100 respondents who had traveled to Trenggalek. This research uses structured equation model testing with SmartPLS software. The research findings confirmed the relationship between destination image, memorable tourism experiences, e-WOM, and Brand Trust in Revisit Intention. However, an unexpected result happened: destination image and brand trust did not affect revisit intention. This issue encourages efforts to maximize promotion through social media in increasing destination image and e-WOM about Trenggalek tourism.

Suggested Citation

  • Dediek Tri Kurniawan & Sri Untari & Rizki Firmansyah & Andro Agil Nur Rakhmad & Yesiana Ihda Kusnayain & Hujjatullah Fazlurrahman & Muhammad Syukri Salleh, 2024. "The Effect of Destination Image, Memorable Tourism Experiences, e-WOM, and Brand Trust on Revisit Intention in Trenggalek, East Java Indonesia," Advances in Economics, Business and Management Research, in: Huda Maulana & Muhammad Sholahuddin & Muhammad Anas & Zulfikar Zulfikar (ed.), Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), pages 766-775, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-204-0_63
    DOI: 10.2991/978-94-6463-204-0_63
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-204-0_63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.