IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-204-0_55.html

Perceived Value is Proven to Affect Repurchase Intention Mediated by Customer Engagement and Customer Satisfaction

In: Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2)

Author

Listed:
  • Sasya Laurisya Sofyan

    (Universitas Muhammadiyah Surakarta, Management Study Program, Faculty of Economics and Business)

  • Aflit Nuryulia Praswati

    (Universitas Muhammadiyah Surakarta, Management Study Program, Faculty of Economics and Business)

Abstract

The era of digitalization, human needs, and lifestyle today is caused by changes in the world, both in the economic, social, and cultural fields. The fast development of online trading shows a strong market potential for competition. This study aims to determine and analyze the perceived value that is proven to affect repurchase intention mediated by customer engagement and customer satisfaction. The survey was conducted on the general public, consumers of the Traveloka application, totaling 149 respondents. The sampling technique in this study was non-probability sampling with purposive sampling. The Data analysis was carried out by SEM analysis using the evaluation of the PLS model through the SmartPLS program 4.0 analysis. The results show that Perceived Value has a positive significant effect Perceived Value on Customer Engagement, Customer Satisfaction, and Repurchase Intention after that Perceived Value also showed positive and significant results on Repurchase Intention mediated by Customer Engagement, and Perceived Value has a negative insignificant effect on Repurchase Intention mediated by Customer Satisfaction.

Suggested Citation

  • Sasya Laurisya Sofyan & Aflit Nuryulia Praswati, 2024. "Perceived Value is Proven to Affect Repurchase Intention Mediated by Customer Engagement and Customer Satisfaction," Advances in Economics, Business and Management Research, in: Huda Maulana & Muhammad Sholahuddin & Muhammad Anas & Zulfikar Zulfikar (ed.), Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), pages 659-669, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-204-0_55
    DOI: 10.2991/978-94-6463-204-0_55
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-204-0_55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.