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Analysis of Risk Factors of Agricultural Crowdfunding from the Perspective of Operation

In: Proceedings of the 10th Annual Meeting of Risk Analysis Council of China Association for Disaster Prevention (RAC 2022)

Author

Listed:
  • Ye Xue

    (Taiyuan University of Technology, School of Economics and Management)

  • Ying Cui

    (Taiyuan University of Technology, School of Economics and Management)

  • Ying Li

    (Taiyuan University of Technology, School of Economics and Management)

  • Shuang Yang

    (Taiyuan University of Technology, School of Economics and Management)

Abstract

In order to effectively avoid the risks and prevent them in advance from the root, the paper first identifies the risk influencing factors of agricultural crowdfunding from the project operation stage. Fuzzy ISM was used to analyze the risk factors, and MICMAC was used to analyze their driving force and dependence, so as to determine the priority and focus on the key factors, and put forward targeted suggestions. The results show: the key factors in each stage are fundraising team ability and platform selection, platform review, professional platform manager, and farm monitoring. Finally, the countermeasures are put forward from three aspects: team construction, platform construction and farm construction.

Suggested Citation

  • Ye Xue & Ying Cui & Ying Li & Shuang Yang, 2023. "Analysis of Risk Factors of Agricultural Crowdfunding from the Perspective of Operation," Advances in Economics, Business and Management Research, in: Sen Qiao & Hongbin Cao & Aiwen Liu & Xueliang Chen & Tiefei Li (ed.), Proceedings of the 10th Annual Meeting of Risk Analysis Council of China Association for Disaster Prevention (RAC 2022), pages 26-32, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-194-4_5
    DOI: 10.2991/978-94-6463-194-4_5
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