Halal Certificate and Public Trust Local Food and Beverage Business Development

Micro and small business actors need to accelerate themselves in order to increase their business turnover. Halal certification can be used as an alternative in business development efforts through the mechanism of growing public trust. This article reveals how halal certification fosters public trust so that business development can be carried out. Through qualitative research using interview, observation and documentation data collection techniques, this article uses local food and beverage business actors in Wonosobo and Banyumas as research informants. Based on the results of the analysis using Bourdiou and Putman social capital theory, the findings of this study are 1) social capital in the regional specialty food and beverage industry in Banyumas and Wonosobo is identified in the form of consumer trust; 2) local food and beverage business actors in Banyumas and Wonosobo are more dominated by the ownership of cultural capital and social capital in addition to symbolic capital and economic capital; and 3) halal certification as a symbolic capital can be converted into social capital in the form of the potential for the growth of public trust which automatically increases the chances of increasing customers so that it can be converted into economic capital in the form of increased turnover.