A Destination Aspect of Readiness for Halal Tourism in West Kalimantan

This study aimed to select the halal destination which is prepared to be developing. The tourism industry is one that plays a significant part in the economic development of a nation and even a region. Different ideas and improvements are put forth in developing tourism attractions. Halal tourism is now evolving as a concept for tourism growth. The term “halal tourism” does not refer to studying Islam, but rather to a way of life because the word “halal” is used in many different contexts around the world, not just in relation to food but also to the complete travel experience. It is actually not difficult to create halal tourism in West Kalimantan, which is known as the island with the longest river and a majority Muslim population, and has an assortment of natural and cultural tourist attractions. In West Kalimantan, it is anticipated that all strategically important tourist destinations will help halal tourism grow. Therefore, to enhance West Kalimantan's status as a halal tourist destination, this study intends to describe the readiness of West Kalimantan as one of the strategic provinces of regional tourism. This study departs from specific notions or theories that are used as a basis for describing the phenomenon of halal tourism and instead use a qualitative descriptive method with a content analysis research approach. According to the study's findings, there is a thorough understanding of and reaction to support from tourism industry players, community involvement, tourism service providers, ownership of halal certification for hotel, restaurant, and SPA providers, training, and the use of science and technology, particularly when it comes to informing the public about halal accommodation options through electronic platforms.