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The Role of Digital Marketing for the Home Convection Industry

In: Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

Author

Listed:
  • Marcello Hamasias Dwi Greatajoy

    (State University of Surabaya, Department of Digital Business)

  • Fiqih Zulfikar Fahmi

    (State University of Surabaya, Department of Digital Business)

  • Fresha Kharisma

    (State University of Surabaya, Department of Digital Business)

  • Hujjatullah Fazlurahman

    (State University of Surabaya, Department of Digital Business)

  • Muhammad Fajar Wahyudi Rahman

    (State University of Surabaya, Department of Digital Business)

Abstract

This research was conducted because it aims to analyze the role of digital marketing on home industry sales. This study uses a qualitative analysis approach. The object of this research is the Home Industry of convection products in the city of Sidoarjo. Data was collected by means of library studies and interviews. The results show that home industry players gain additional knowledge, understanding, and insight as well as basic skills about online marketing.

Suggested Citation

  • Marcello Hamasias Dwi Greatajoy & Fiqih Zulfikar Fahmi & Fresha Kharisma & Hujjatullah Fazlurahman & Muhammad Fajar Wahyudi Rahman, 2023. "The Role of Digital Marketing for the Home Convection Industry," Advances in Economics, Business and Management Research, in: Dediek Tri Kurniawan & Ika Zutiasari (ed.), Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022), pages 36-41, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-178-4_5
    DOI: 10.2991/978-94-6463-178-4_5
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