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How Does Positive Emotion Mediate the Effect of the Store Environment on Impulse Buying?: A Case of Modern Retail in Malang Indonesia

In: Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022)

Author

Listed:
  • Titis Shinta Dhewi

    (Universitas Negeri Malang, Faculty of Economics and Business)

  • Jihan Salsabila Karolita

    (Universitas Negeri Malang, Faculty of Economics and Business)

Abstract

This study aims to determine the influence of the store environment on impulse buying with positive emotion as an intervening variable. The population in this study were consumers of modern retail stores in Malang City. The method used in this study was a quantitative method using a questionnaire as a research instrument with a sample of 185 respondents. The sampling technique uses purposive sampling. The statistical analysis used is Partial Least Square (PLS) with smartpls 3.3.9 application. The results of this study show that there is a positive and significant influence on the relationship of The Store Environment to Impulse Buying, Store Environment to Positive Emotion. Positive Emotion towards Impulse Buying. So, the influence of mediation can be concluded that positive emotion is able to mediator between the store environment and impulse buying.

Suggested Citation

  • Titis Shinta Dhewi & Jihan Salsabila Karolita, 2023. "How Does Positive Emotion Mediate the Effect of the Store Environment on Impulse Buying?: A Case of Modern Retail in Malang Indonesia," Advances in Economics, Business and Management Research, in: Dediek Tri Kurniawan & Ika Zutiasari (ed.), Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022), pages 357-370, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-178-4_36
    DOI: 10.2991/978-94-6463-178-4_36
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