Business Strategies of Muslim Traders in the Madina Restaurant

This study aims to find out how the business strategy carried out by the Medina restaurant (depot) so that it still survives from generation to generation with the indicators of Rasulullah’s business strategy and general strategy. This type of research is qualitative using case study methods and analysis. The primary data source of this study, with the main source being the owner of the Madinah depot, then the researchers used triangulation of other sources, namely from suppliers, employees, customers and finally the surrounding community. Data collection techniques through interviews and observations. Data analysis techniques are first reviewed, data reduction, checking the validity of the data and finally analyzing the data. Medina restaurant owners tend to use the business strategy carried out by Rasulullah SAW. The business that is carried out can survive because the founders involve the second generation and the second generation involves the third generation in doing business. There is an unintentional or planned knowledge transfer process that makes the Medina depot survive and still exist. Operating to date. In this study, it was also found that the first and second generations have other businesses outside the Medina depot business. The last finding in this study is the creation of loyalty from customers, this occurs when the first generation has loyalty to Allah SWT and fellow humans. This is a good thing that can be felt by the next generation.