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Designing Leisure Experience in Tourism Village a Natural Tourist Typology-Based Action Research

In: Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

Author

Listed:
  • Rosita

    (Universitas Pendidikan Indonesia)

  • Nurul Pratiwi

    (Universitas Pendidikan Indonesia)

  • Erry Sukriah

    (Universitas Pendidikan Indonesia)

  • Reiza Miftah Wirakusuma

    (Universitas Pendidikan Indonesia)

Abstract

This study is a natural tourist typology-based action research where a personal attempt is made to improve the practice of designing tourist experiences in a tourism village. The process starts with the idea that the designing tourist experience would be better considering research of tourist typology as its basis. Preliminary research about natural tourist typology was made through a survey of tourists visiting natural attractions. Factorial and cluster analysis was employed to develop a typology of natural tourists based on their trip activities and motives. The tourist experience design was finally made based on the result which indicated the classification of natural tourists into four clusters: “active tourists”, “nature tourists”, “recreational tourists”, and “passive tourists”. As the action of holding the leisure activities package in the tourism village was implemented for trial, the effect of the action was then evaluated.

Suggested Citation

  • Rosita & Nurul Pratiwi & Erry Sukriah & Reiza Miftah Wirakusuma, 2023. "Designing Leisure Experience in Tourism Village a Natural Tourist Typology-Based Action Research," Advances in Economics, Business and Management Research, in: Derinta Entas (ed.), Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), pages 25-31, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-170-8_4
    DOI: 10.2991/978-94-6463-170-8_4
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