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The Development of Transportation System for Tourism in Mandalika: A SWOT Analysis

In: Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

Author

Listed:
  • Nur Khaririyatun

    (The National Research and Innovation Agency, Research Center for Cooperative, Corporation and People’s Economy)

  • Witono Adiyoga

    (The National Research and Innovation Agency, Research Center for Behavioral and Circular Economics)

  • M. Rifqi Tirta Mudhofir

    (The National Research and Innovation Agency, Research Center for Behavioral and Circular Economics)

  • Tania Andari

    (The National Research and Innovation Agency, Research Center for Domestic Government)

  • I. G. A. P. Mahendri

    (The National Research and Innovation Agency, Research Center for Macro Economic and Finance)

  • Erni Pratiwi Perwitasari

    (Trisakti Institute of Transportation and Logistics)

  • Irwanda Wisnu Wardhana

    (The National Research and Innovation Agency, Research Center for Cooperative, Corporation and People’s Economy)

Abstract

Mandalika is one of several tourist’s destination in Indonesia with the beauty of nature, the variety of cultures as well as the magnificent racing circuit lately. However, the development of this area as a tourist attraction is constrained by the availability of public transportation. Currently rent cars and taxis are dominant transportation toward the area which is costly for the visitors. This study aims to determine strategies in order to develop an integrated transportation system (ITS) in Mandalika. Focus group discussion were conducted in Mandalika, West Nusa Tenggara in November-December 2022 to several key actors involved in the development of Mandalika tourist’s destination. SWOT analysis was applied to identify the strength, weaknesses, opportunity and threats in establishing ITS, while quantitative strategies planning matrix (QSPM) were implemented to define priority strategies to support ITS. The result showed that strengthening the Government Regulation No. 52 year 2014 about Specific Economic Zone is important to support the development of ITS. Moreover, optimizing existing transportation system as well as developing new infrastructures are necessary to create a sustainable ITS. In addition, empowering all stakeholders inclusively for the successful implementation of a sustainable ITS as well as promoting the diversity of Mandalika tourism globally and massively are required to increase the demand for ITS.

Suggested Citation

  • Nur Khaririyatun & Witono Adiyoga & M. Rifqi Tirta Mudhofir & Tania Andari & I. G. A. P. Mahendri & Erni Pratiwi Perwitasari & Irwanda Wisnu Wardhana, 2023. "The Development of Transportation System for Tourism in Mandalika: A SWOT Analysis," Advances in Economics, Business and Management Research, in: Derinta Entas (ed.), Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), pages 208-225, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-170-8_20
    DOI: 10.2991/978-94-6463-170-8_20
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