Managing Local Culture in Tourism Area Based on Perception of Penta Helix

This study aims to 1) analyze Penta Helix’s perceptions of Local Culture Management in the Baturraden Tourism Area, and 2) formulate fundamental programs run by Penta Helix. This study uses quantitative analysis with an investigative approach in the form of a survey method. The research instrument was a questionnaire designed using a Likert scale of 1 (strongly disagree) - 5 (strongly agree) consisting of 7 statements which were distributed to 300 respondents on a web-based (online) and self-administered (paper-based). Respondents are Penta Helix including academia, business, community, government, and media. The results of the study indicate that Penta Helix’s perception of local cultural management in the Baturraden tourism area is good. However, various problems were found including the extinction of several arts and cultures, the synergy between Penta Helix has not yet been established, and the local culture has not yet been managed commercially. The implications of this study are urgently required of 1) teamwork between the private sector and the community to organize cultural attractions on a regular basis; 2) contribution between the private sector and the media in promoting and marketing local cultural attractions as tourist attractions; 3) cooperation between the Government and the private sector in the management of cultural attraction destinations commercially and professionally; 4) collaboration between the Government, the private sector and academics in regeneration and education programs for students and lecturers through research and community service; 5) synergy between the Government and Academics and the Community to provide scholarships for cultural actors.