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Relationship Between Tourism Impact, Overtourism and Life Satisfaction of the Gudang Kahuripan Village Community

In: Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

Author

Listed:
  • Erry Sukriah

    (Universitas Pendidikan Indonesia, Resort and Leisure Management)

  • Mira Yuliani

    (Universitas Pendidikan Indonesia, Resort and Leisure Management)

Abstract

The purpose of this study to determine and examine the effect of public perceptions of the positive impact of sustainable tourism, the negative impact of unsustainable tourism, the perception overtourism on people’s life satisfaction. Data were collected from distributing questionnaires with techniques to 100 people in Gudang Kahuripan Village. Data analysis used the partial least square - structural equation model (SEM-PLS) method with the positive impact of sustainable tourism and the negative impact of unsustainable tourism as exogenous variables, variables perception overtourism as moderator variable and community life satisfaction variable as endogenous variable. The results partially show that the perception of overtourism has a positive effect on that the negative impact of unsustainable tourism which means that if the negative impact feels high, it will increase the perception of overtourism. Furthermore, the perception of overtourism has a negative effect on people’s life satisfaction, which means that if the perception of overtourism is high, it will reduce people’s life satisfaction. The positive impact of sustainable tourism has a direct effect on people’s life satisfaction without the presence of a mediator. Meanwhile, the perception of overtourism does not mediate the positive and negative impacts of tourism on people’s life satisfaction, so further studies are needed to find other moderating variables.

Suggested Citation

  • Erry Sukriah & Mira Yuliani, 2023. "Relationship Between Tourism Impact, Overtourism and Life Satisfaction of the Gudang Kahuripan Village Community," Advances in Economics, Business and Management Research, in: Derinta Entas (ed.), Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), pages 176-184, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-170-8_17
    DOI: 10.2991/978-94-6463-170-8_17
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