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Attributes Influencing Consumer Perception Towards Online Food Ordering in Rajasthan, India

In: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

Author

Listed:
  • David Campbell

    (Manipal University Jaipur)

  • Mohit Totuka

    (Jaipur National University)

  • Chandra Kant Upadhyay

    (Indian Institute of Management)

Abstract

The number of customers who choose to buy food through a digital platform has increased significantly in recent years. The present study aims to find attributes of Online Food Ordering (OFO) company offerings that are important for customers to decide which company to select. The primary survey for data collection and Conjoint analysis to find the right combination of attributes of OFO to serve customers in a better way. Six attributes of OFO are found after the literature review. Promotions, Delivery Time, Accessibility or Convenience, Flexibility, Ease of Payment, and Packaging. This study helps the industry to understand customers’ choices while selecting delivery time. Many studies have found variables that are instrumental in online food ordering. But no study has been done to compare variables with each other.

Suggested Citation

  • David Campbell & Mohit Totuka & Chandra Kant Upadhyay, 2023. "Attributes Influencing Consumer Perception Towards Online Food Ordering in Rajasthan, India," Advances in Economics, Business and Management Research, in: Sudarsan Jayasingh & Kirubaharan Boobalan & Thiruvenkadam Thiagarajan (ed.), Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), pages 42-51, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-162-3_6
    DOI: 10.2991/978-94-6463-162-3_6
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