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An Examination of Trends and Future Research How Digital Marketing Has Changed Over Time

In: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

Author

Listed:
  • Raja Kamal

    (Kristu Jayanti College)

  • Nihar Ranjan Mishr

    (Berhampur University, Department of Business Administration)

  • Prasant Kumar Choudhury

    (Berhampur University, Department of Business Administration)

Abstract

This study is limited by the lack of high-quality macro-level literature (e.g., net of science). After reviewing the literature, we decided to stop searching for new Digital Marketing buzzwords. One keyword simplifies author grading. Digital marketing rising popularity has sparked major worries regarding its impact on corporate performance. Digital has been beneficial in many fields for decades). To make the best judgements, academics and practitioners in the field must know where digital marketing theory and practise are. A rigorous bibliometric analysis may help explain this issue and its relationship to citations and publication metrics. This study uses bibliometric analysis to identify the most productive electronic marketing countries, institutions, authors, journals, and publications from 2000 to 2019. This study provides a worldwide view on eMarketing trends and routes to assist future research.

Suggested Citation

  • Raja Kamal & Nihar Ranjan Mishr & Prasant Kumar Choudhury, 2023. "An Examination of Trends and Future Research How Digital Marketing Has Changed Over Time," Advances in Economics, Business and Management Research, in: Sudarsan Jayasingh & Kirubaharan Boobalan & Thiruvenkadam Thiagarajan (ed.), Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), pages 418-426, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-162-3_37
    DOI: 10.2991/978-94-6463-162-3_37
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