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The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services

In: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

Author

Listed:
  • D. Sheela Margaret

    (CHRIST (Deemed to Be University), School of Business Management)

  • N. Elangovan

    (CHRIST (Deemed to Be University), School of Business Management)

  • Vedha Balaji

    (CHRIST (Deemed to Be University), School of Business Management)

  • M. Sriram

    (CHRIST (Deemed to Be University), School of Business Management)

Abstract

Technology plays a major role in helping businesses or organizations achieve their goal of providing good services to their customers. One such strategy is the adoption of Artificial intelligence (AI). AI is transforming the global financial markets rapidly. Chatbots are virtual assistants of the bank that help customers find answers to their queries and aid to complete some of their banking-related tasks with ease. Many businesses, including e-commerce and retail, have started using the chatbot to provide a better service experience to customers in solving their queries and providing services to them 24/7. One such business which has adopted artificial intelligence on the verge of improving customer service is the banking sector. This paper aims to outline the influence and impact of AI, particularly chatbots in the banking sector.

Suggested Citation

  • D. Sheela Margaret & N. Elangovan & Vedha Balaji & M. Sriram, 2023. "The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services," Advances in Economics, Business and Management Research, in: Sudarsan Jayasingh & Kirubaharan Boobalan & Thiruvenkadam Thiagarajan (ed.), Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), pages 374-385, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-162-3_33
    DOI: 10.2991/978-94-6463-162-3_33
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