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Big Data to Big Impact: Effect of Big Data in Modern Decision Making

In: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

Author

Listed:
  • R. Akshaya

    (M.O.P. Vaishnav College for Women, Department of IT)

  • Varsha Ravi

    (M.O.P. Vaishnav College for Women, Department of IT)

  • S. Raja Lakshmi

    (M.O.P. Vaishnav College for Women, Department of IT)

  • R. Aparna

    (M.O.P. Vaishnav College for Women, Department of IT)

Abstract

In today’s emerging world of computer techniques and technologies of social media and internet, decision making has become a non-trivial task for all major industries and organizations. Due to the surging competition in the business world, a single inaccurate decision can lead to radical setbacks. Data needs to be analyzed in order to arrive at better decisions, thus improving the organization’s performance and standards. This is achieved through Big Data which makes use of the process of business intelligence to elevate strategic and operational decision-making. This paper is an attempt to conduct a full-scale review on big data researches and its effects on the decision-making affair in an industry. We plan to consolidate previous findings on big data to provide more functional decision-making solutions and these data are further described using data analytics tools/predictive models to derive conclusions directing towards progressive judgements.

Suggested Citation

  • R. Akshaya & Varsha Ravi & S. Raja Lakshmi & R. Aparna, 2023. "Big Data to Big Impact: Effect of Big Data in Modern Decision Making," Advances in Economics, Business and Management Research, in: Sudarsan Jayasingh & Kirubaharan Boobalan & Thiruvenkadam Thiagarajan (ed.), Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), pages 363-373, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-162-3_32
    DOI: 10.2991/978-94-6463-162-3_32
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