Money Attitudes, Mental Accounting, and Compulsive Buying Behavior Among Football Supporters

Financial behavior, especially among the specific community, is the researcher's concern, which is related to how psychological responses in the form of money attitudes and mental accounting can influence compulsive buying behavior in members of the football supporter community. Some exciting things that motivated this research were triggered by a curiosity about whether business processes at football clubs are capable of influencing financial behavior among their stakeholders. One phenomenon, CHLS – consumer hypnotic-like suggestion- a form of compulsive buying behavior- is thought to appear in this community. It is a concern for researchers to examine whether money attitude and mental accounting affect compulsive buying behavior. The analysis using multiple linear regression tests showed that money attitude and mental accounting affect compulsive buying behavior. The findings related to money attitude are in line with previous theories and findings. In contrast, mental accounting, although influential, should affect negatively so that the better the mental accounting, the more compulsive buying behavior will decrease. However, the findings of this study prove otherwise, so it is suspected that the expenditure priority scale factor is the cause of the anomaly of this study's findings. In addition, the analysis of respondents’ profiles also corroborated allegations of research results that were not in harmony with mental accounting theory.