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Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality

In: Proceedings of the 1st International Conference on Management and Business (ICoMB 2022)

Author

Listed:
  • Usep Suhud

    (Universitas Negeri Jakarta)

  • Najihah Hanisah Marmaya

    (University Malaysia Sabah)

  • Suddin Lada

    (University Malaysia Sabah)

  • Umi Wahidah

    (Universitas Sarjanawiyata Tamansiswa)

Abstract

This study examined the effect of destination image, self-congruence, and destination personality on visit intention, with the case of Panglipuran village in Bali, a village which possesses national and international achievements. Data was collected in Bali and Surabaya. The participants were selected using the convenient sampling method. Data were analyzed utilizing exploratory factor analysis and structural equation models. As a result, destination image owns a significant effect on self-congruence and destination personality. Furthermore, congruence and destination personality produce a significant effect on visit intention. These findings deepen the study of village tourism destinations.

Suggested Citation

  • Usep Suhud & Najihah Hanisah Marmaya & Suddin Lada & Umi Wahidah, 2023. "Intention to Visit a World-Famous Tourism Village in Bali: The Role of Destination Image, Self-congruence, and Destination Personality," Advances in Economics, Business and Management Research, in: Budi Setiawan (ed.), Proceedings of the 1st International Conference on Management and Business (ICoMB 2022), pages 96-106, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-160-9_11
    DOI: 10.2991/978-94-6463-160-9_11
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