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Implementation of E-Commerce During the Post Covid-19 Recovery in Increasing Sales Volume on Jewelry Gold Gallery Brotoseno 2 Nganjuk

In: Proceedings of the 1st International Conference on Management and Business (ICoMB 2022)

Author

Listed:
  • Prasetya Tri Mahendra

    (STIE Nganjuk)

  • Indrian Supheni

    (STIE Nganjuk)

  • Mustafidah Mahardhika

    (STIE Nganjuk)

  • Dela Ahtasindi Satrila

    (STIE Nganjuk)

  • Dyah Suswanti Respatiningtias

    (STIE Nganjuk)

Abstract

In this study, the aim of this study was to prove that the implementation of e-commerce during the post-Covid-19 recovery period was able to influence the increase in sales volume at Jewelry Gold Gallery Brotoseno 2 Nganjuk. The researcher uses a quantitative approach in proving the truth of the study by using a significance level of 5% in taking samples by random sampling. The validity limit of the sample was calculated using the Raosoft sample size calculator and the sample limit was 67 respondents. The research instrument used a closed questionnaire with 26 statements. The data analysis technique used simple linear regression with classical assumption test of normality, multicollinearity, and heteroscedasticity in hypothesis testing. The results of the study prove that it is proven that there is a significant effect of positive e-commerce implementation on increasing sales volume at Jewelry Gold Gallery Brotoseno 2 Nganjuk with a coefficient of determination of 58.4%. The results of the level of e-commerce implementation criteria have good criteria of 23.6% and the level of increase in sales volume with very good criteria is 73.6%.

Suggested Citation

  • Prasetya Tri Mahendra & Indrian Supheni & Mustafidah Mahardhika & Dela Ahtasindi Satrila & Dyah Suswanti Respatiningtias, 2023. "Implementation of E-Commerce During the Post Covid-19 Recovery in Increasing Sales Volume on Jewelry Gold Gallery Brotoseno 2 Nganjuk," Advances in Economics, Business and Management Research, in: Budi Setiawan (ed.), Proceedings of the 1st International Conference on Management and Business (ICoMB 2022), pages 87-95, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-160-9_10
    DOI: 10.2991/978-94-6463-160-9_10
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