Food Security Model Based on Consumer Characteristics in East Nusa Tenggara Province

Food is a basic need of every human being in the world, so that the problem of food is a global problem and the responsibility of all parties. This study aims to examine the characteristics of rice consumers who are consumers of premium rice produced by LUPM which is a government establishment. The LUPM function is carried out by Gapoktan which then partners with Toko Tani in distributing rice for consumers. PUPM was formed by the government with the aim of maintaining stability and food availability for low-income people. This study aims to formulating a regional food security model based on the relationship between the characteristics of production, consumption and entrepreneurship areas with the performance of the community’s food business in NTT Province based on consumer perceptions. The research locations are in six areas in NTT namely Ende, Manggarai, West Manggarai, Southwest Sumba, North Central Timor and Kupang, which have Farmer Shops designated by the government as LUPM partners. Farm in six randomly selected government-defined blood. The distribution of sampling is done proportionally. The data analysis technique used is descriptive statistics and non-parametric statistics, namely Partial Least Square (PLS). The results of the structural model analysis based on consumer perceptions of rice show empirically strong evidence to accept the proposed hypothesis, namely the characteristics of production, consumption and entrepreneurship areas simultaneously affect the performance of PUPM in NTT Province in realizing food security. Therefore, in order to achieve good PUPM performance, it is necessary to pay attention to consumer characteristics so that food security for the NTT community can be realized.