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Legal Protection of Brands and Geographical Indications in the Framework of Strengthening Market Size, Market Place and Optimizing Economical Rights for Msme Products from Karawang, Indonesia

In: Proceedings of the International Conference on Business, Accounting, Banking, and Economics (ICBABE 2022)

Author

Listed:
  • Rahmi Zubaedah

    (Universitas Singaperbangsa Karawang, Faculty of Law)

  • Asep Saripudin

    (Universitas Singaperbangsa Karawang, Faculty of Law)

  • Kholida Atiyatul Maula

    (Universitas Singaperbangsa Karawang, Faculty of Law)

Abstract

The unique MSME products from Karawang are an economic potential that can be maximized. Maximizing the economic potential of MSME products from Karawang is an active effort to improve the economic quality of the regions producing these products. Improving the quality of the economy can be conducted by expanding the market size and optimizing the economic rights. A number of well-known and reputable good quality traditional foods from Karawang require legal protection as geographically-indicated products. The study subject to analyze the legal protection of Geographical Indications (Law Number 20 of 2016 concerning Brands and Geographical Indications) and to have the implications for strengthening and empowerment of reputable and quality MSME products from Karawang. The approach of this research is normative juridical, namely the approach to legislation, in the field for implementing regulations and obtaining facts related to the issue. A multidisciplinary approach (Law and Economics) is the instrument to understand a positive formulation of the legal and economic impact of the legal protection of Geographical Indications on the strengthening and developing the market size of MSME products from Karawang with a good reputation and good quality. Protection of Brands and Geographical Indications for MSME Products will provide space for MSME sellers in Karawang to develop innovations in strengthening products so to be more competitive. The advantages related to the quality will be coupled with a modern product marketing pattern by utilizing advances in information technology as an effective facility in developing the Market Size and Market Place of the Karawang MSME Products.

Suggested Citation

  • Rahmi Zubaedah & Asep Saripudin & Kholida Atiyatul Maula, 2023. "Legal Protection of Brands and Geographical Indications in the Framework of Strengthening Market Size, Market Place and Optimizing Economical Rights for Msme Products from Karawang, Indonesia," Advances in Economics, Business and Management Research, in: Chih Wen-Hai & Ali Mursid (ed.), Proceedings of the International Conference on Business, Accounting, Banking, and Economics (ICBABE 2022), pages 426-434, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-154-8_37
    DOI: 10.2991/978-94-6463-154-8_37
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